Kellogg’s has created a “mystery” new Coco Pops flavour – and is giving away $10,000 to the person who can identify it correctly.
Guesses for the mystery flavour can be submitted on the cereal giant’s website with those who get it right will going into a draw to win the cash prize.
Traditionally, Coco Pops have a chocolate milkshake flavour, with Kellogg’s hinting the new variety is “just like” the iconic cereal “but with a twist”.
Dan Bitti, Kellogg’s Breakfast Lead said the team spent months engaging in an extensive and top-secret testing process to perfect the taste, smell and crunch of the new mystery flavour.
“We love creating fun and unique breakfast experiences and the new secret flavour from Coco Pops is sure to excite fans and keep Aussies guessing,” he said.
“Coupled with the competition, we know the Coco Pops Mystery Flavour will be a hit and we can’t wait to hear what fans think the flavour is.”
The cereal has only just hit shelves and already it’s stumping social media users.
“I’ve eaten three bowls and I have no idea,” one wrote on Facebook.
While one mum said she’d “ruined” her child’s life as she accidentally bought the mystery flavour instead of the original.
“Today I ruined my child life by getting these and thinking they were just normal coco pops,” the woman wrote, adding: “Am desperate to know what the flavour is.”
Last week the cereal giant confirmed its relationship with the palace, revealing Kellogg’s is the long-term supplier to the royal household.
“Having Her Majesty’s royal seal of approval is a wonderful endorsement and we’re honoured that the queen continues to start her day off with a bowl of Kellogg’s cereal – just like majority of Aussies out there,” Dan Bitti, Kellogg’s Breakfast Lead, said in a statement.
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But with the global cereal giant stocking hundreds of different brekkie options, what variety does the Queen goes for?
Former royal chef Darren McGrady, who worked for the royal family for more than 10 years, previously revealedthat Elizabeth II preferred Special K – and had enjoyed a bowl most days during her 70-year reign.
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